Privacy Policy

Moral Marketing Group is a Toronto-based marketing agency serving businesses across Canada. We are responsible for the personal information under our control and use it only for the purposes described in this policy or otherwise explained when it is collected.

This policy applies to this website and our direct interactions with you. Third-party websites and services have their own privacy practices.

When you use our contact form, we may collect your name, email address, business name, the service you are interested in, and the information you include in your message. If you become a client or communicate with us in another way, we may also collect contact, project, billing, and business information needed to provide our services.

When you visit the website, our hosting, security, and website systems may automatically process technical information such as your IP address, browser and device type, operating system, referring page, pages viewed, approximate location derived from your IP address, dates and times, and diagnostic or security events.

Google Ads and Meta Pixel may collect or receive identifiers, cookie information, IP address, device and browser information, the pages you visit, referring URLs, ad interactions, and actions taken on the website. We may define actions such as submitting a contact form as conversions.

We do not intend to send sensitive personal information through advertising pixels. If we enable enhanced conversion features in the future, we will review this policy and the related consent controls before using them.

We may use personal information to:

• respond to inquiries and communicate with you;
• prepare proposals, provide services, and manage client relationships;
• operate, maintain, secure, and improve the website;
• understand website traffic and how visitors use the site;
• measure advertising performance, attribute inquiries to campaigns, create audiences, and improve or personalize advertising where permitted;
• prevent fraud, abuse, and security incidents; and
• meet legal, accounting, and regulatory obligations.

If we want to use information for a materially different purpose, we will explain that purpose and obtain consent where required.

We use Google Ads conversion tracking and Meta Pixel. These tools help us understand whether an advertisement led to a website visit or inquiry, measure campaign performance, build advertising audiences, and show more relevant ads.

Google may use cookies or similar technologies to store an advertising click identifier and connect it with a later conversion. Information sent to Google is handled under the Google Privacy Policy.

Meta may receive information about activity on this website through Meta Pixel and use it for measurement, attribution, analytics, and advertising in accordance with the Meta Privacy Policy.

Cookies and similar technologies are small files or signals used to remember preferences, protect the website, understand usage, and measure advertising. Some are necessary for the website to function. Others, including advertising or measurement cookies, may be optional and subject to your choices or applicable consent requirements.

You can limit cookies through your browser settings. Blocking cookies may affect some website features and can make advertising measurement less accurate. You can also manage advertising personalization through Google My Ad Center, Meta Ad Preferences, and the AdChoices Canada opt-out tools.

Where we provide a cookie or consent control, you can use it to make or change your choices. Withdrawing consent does not affect processing that occurred before the withdrawal.

We do not sell your personal information. We may share information only as reasonably necessary with:

• website hosting, security, email, form, analytics, advertising, CRM, and other service providers that support our operations;
• Google and Meta in connection with their advertising and measurement tools;
• professional advisers such as accountants, insurers, or legal advisers;
• authorities or other parties when required by law, needed to protect rights or safety, or necessary to investigate fraud or security incidents; and
• a buyer or successor in connection with a proposed or completed business transaction, subject to appropriate safeguards.

Some service providers may process information outside Canada. When information is processed in another country, it may be subject to the laws and lawful access rules of that jurisdiction.

We retain personal information only as long as reasonably needed for the purposes described in this policy, to maintain appropriate business records, and to meet legal or contractual obligations. Retention periods vary based on the type of information and the reason it was collected.

We use reasonable administrative, technical, and physical safeguards appropriate to the nature of the information. No website, transmission, or storage system can be guaranteed to be completely secure.

Subject to applicable law, you may ask to access or correct personal information we hold about you, ask questions about our privacy practices, or withdraw consent to optional uses. We may need to verify your identity before completing a request, and legal exceptions may apply.

If you receive commercial electronic messages from us, you can unsubscribe using the link in the message or by contacting us. You may also submit a concern to the Office of the Privacy Commissioner of Canada.

This website and our services are intended for businesses and are not directed to children under 13. We do not knowingly collect personal information from children under 13 without appropriate consent. If you believe a child has provided personal information, please contact us.

We may update this policy as our services, technology, or legal obligations change. We will post the revised policy here and update the “Last updated” date. Material changes may be highlighted on the website or communicated in another appropriate way.

Questions, requests, or concerns about privacy can be sent to Moral Marketing Group through our contact page. Please write “Privacy Request” in your message so we can direct it appropriately.